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Korean Foods Rise in Demand Worldwide
Korean Foods Rise in Demand Worldwide0Government-administered surveys and sales figures worldwide found that Korean food continues to captivate global palates. The 2021 Survey of Overseas Korean Food Consumers conducted by the Korean Ministry of Agriculture, Food and Rural Affairs unveiled that the brand power index of Korean cuisine ranked fourth in the world, after Japan, Italy, and China. Korean cuisine received the highest score in Ho Chi Minh City (82.3) and Jakarta (82.2) but fared comparably lower in Rome (46.1) and Rio de Janeiro (46.5). The survey studied 8,500 people in 17 world cities.

In a 2023 study, the ministry reaffirmed the overall popularity and satisfaction with Korean cuisine. The study surveyed 9,000 inhabitants of 18 major cities and found that 60 percent of the respondents expressed familiarity with Korean cuisine, while satisfaction rates stood at 92.5 percent. When inquired about Korean food, the dishes that came to mind were kimchi (40.2 percent), bibimbap (23.6 percent), Korean fried chicken (16.2 percent), bulgogi (13.3 percent), and grilled meat (12.0 percent). Topping the list of the most preferred foods, on the other hand, were Korean fried chicken (16.5 percent), spicy Korean ramen (11.1 percent), and kimchi (9.8 percent).

Korean cuisine, meanwhile, was able to solidify its position on the global food scene via the empowerment of South Korean multimedia content such as K-pop, films, and dramas. Social media was instrumental in this multimedia diffusion. Online platforms promoted mostly instant foods, like the Buldak Spicy Chicken noodle and Chapaguri (a combination of Chapagetti and Neoguri).
Korean Foods Rise in Demand Worldwide5
With growing interest in Korean food, South Korean food manufacturers have expanded their business to overseas markets where they strive to make Korean food products stand out. Korean Sisters, for instance, turned the Korean staple kimchi into a condiment called “Kimchi Seasoning Mix,” made with “all the beneficial properties of kimchi, such as vitamins and probiotics.” Surprisingly, the Kimchi Seasoning Mix proved to be a huge success. Within two weeks of its launch on Amazon in 2019, it topped the Chili Mixes category, overtaking the Japanese spice mixture Shichimi Togarashi. In six months, the sales of the seasoning rose to 100,000 bottles.

Another successful food product is CJ CheilJedang’s Bibigo Mandu, modified slightly to suit local tastes. The company stuffed the dumplings with chicken and cilantro instead of pork and garlic chives, the main ingredients used in South Korea, to target the American market. The result was a dumpling renaissance, with Bibigo Mandu topping sales in the dumplings section, even outstripping China’s Ling Ling, which has dominated the U.S. dumpling market in the last 25 years.




Serena Park
Staff Reporter
 
인쇄기능입니다.
1. What did 2023 Survey of Overseas Korean Food Consumers reveal? 2. How was Korean cuisine able to solidify its position on the global food scene? Explain in detail. 3. What did Korean Sisters launch? How successful was it? 4. How did CJ modify Bibigo Mandu? How successful was it?
 
1. Which Korean foods do you like? Explain. 2. Which Korean foods are popular with foreigners? Explain. 3. What kind of cuisine are the most popular in the world? Why? 4. Which foreign dishes do you like? Why?
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