Coca-Cola Unveils K-Wave Zero Sugar: A Taste of K-Pop Magic
K-pop fans across the globe can now enjoy the taste of K-pop in Coca-Cola Creations¡¯ latest limited-edition beverage. On Feb. 20, the Coca-Cola Company launched K-Wave Zero Sugar as part of its 2024 Coca-Cola Creations collection.
According to Oana Vlad from the company¡¯s global strategy division, infused in the new zero-sugar Coke are Korean spices, aromas, and vibrancy. Vlad described the taste of the new drink as a burst of fruity-flavored K-pop magic, bringing back the excitement fans felt when they first discovered their favorite artists. Additionally, the product visually captures the vibrant energy of K-pop concerts to make consumers feel like they¡¯re attending one. Currently, the drink is available in select markets in 36 countries, including South Korea, the U.S., Japan, and Singapore.
In addition to the new limited flavor, Coca-Cola released a promotional video titled ¡°Like Magic.¡± It was a collaboration with several K-pop artists, along with producer and founder of JYP Entertainment, Park Jin-young. Furthermore, the beverage company has a K-Wave concert planned for June 2, featuring JYP Entertainment artists and other K-pop stars. With this fan-focused launch, the company aims to bring fans together to amplify the impact of K-pop while spreading its brand recognition worldwide.
Amelia Moon Staff Reporter
1. What is K-Wave Zero Sugar?
2. Who is Oana Vlad and what is her role?
3. Where is K-Wave Zero Sugar available?
4. What is the promotional video titled?
1. Have you ever tried a unique beverage flavor? What was it like?
2. Have you ever collaborated with people from different countries?
3. Have you ever tasted a culturally inspired product?
4. Do you usually watch promotional videos for products?