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What Is Weverse?
What Is Weverse?0Recently, pop singer Ariana Grande announced she was joining Weverse, an app owned by the K-pop powerhouse HYBE. Described as a superfan platform, Weverse connects pop stars more directly with fans than other social media platforms. Since its launch in 2019, the app saw over 10 million monthly active users in the third quarter of 2023, with nine out of 10 being international.

The business idea behind Weverse was that superstars needed to engage more with their existing fan base rather than seeking new fans and that building a new platform specializing in this purpose would be more efficient than relying on existing social media sites. The app hosts a variety of content ? some free, some subscription-based ? and communities where users may interact with each other. Artists can post written content, upload Instagram-style stories, and live stream through the app’s interface. Fan memberships and merchandise can be purchased directly through the app as well. Weverse further offers content in 15 languages through machine translation.
What Is Weverse?3
Along with K-pop artists, the number of international artists joining Weverse has grown. Users can find artists under Universal Music Group (a U.S.-based music label), such as Gracie Abrams, Alexander 23, and Jeremy Zucker, and Japanese artists like XG and Yoasobi on the platform.



Abi Raymaker
For The Teen Times
teen/1720160138/1613367750
 
인쇄기능입니다.
1. How many monthly active users did Weverse have in the third quarter of 2023?
2. What types of content can artists post on Weverse?
3. Name some international artists who have joined Weverse.
4. How does Weverse facilitate international accessibility for its users?
 
1. Do you think a platform like Weverse can improve the relationship between artists and fans? Why or why not?
2. How do you feel about the idea of paying for access to exclusive content from your favorite celebrities?
3. What features would you like to see in a fan engagement platform for your favorite artist or celebrity?
4. Do you think Weverse’s multilingual support helps in reaching a global audience? How so?
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