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The Rise of Ugly Shoes
The Rise of Ugly Shoes0Shoes can come in a variety of styles and colors. Often, the shoes that look the best don’t feel the best on our feet, so we sacrifice comfort for style. But these days, there has been an unusual trend of people increasingly choosing “ugly” shoes that feel comfortable on their feet. Ugly shoes are “in” right now.

The German sandal maker Birkenstock is known for manufacturing chunky shoes designed for everyday comfort. This year, the company reported some of the best sales in its history. Another shoe brand, Hoka, makes running shoes that focus on comfort. Before ugly shoes became trendy, Hoka only drew in runners and workers who stood for long hours. It has even been criticized as ugly by consumers but is recently rising in popularity among non-runners and anyone wanting to make a fashion statement.

Industry experts believe the interest in ugly shoes surged during the COVID-19 pandemic when everyone dressed for comfort because they weren’t seeing other people often. That preference for comfort has remained as people’s priorities and preferences shifted to convenience.

These eye-catching shoes can also be an “anti-fashion” statement. Some people wear them to show they don’t follow trends too seriously. However, like with most trends, the ugly shoe trend has people behind the scenes driving it. Footwear brands have been pouring money into advertising and marketing their products to ride on the ugly shoe trend and further boost the popularity of ugly shoes.

Abi Raymaker
For The Junior Times
junior/1720599832/1613367844
 
인쇄기능입니다.
1. Why have people started choosing “ugly” shoes according to the passage?
2. What was the primary customer base for Hoka shoes before the ugly shoe trend?
3. How has the trend for ugly shoes been driven by industry experts?
4. What effect did the shift in priorities during the pandemic have on fashion trends?
 
1. What do you think about the trend of wearing “ugly” shoes? Are you for or against it?
2. Why do you think some people choose to make an “anti-fashion” statement with their clothing?
3. How do you feel about the role of advertising and marketing in setting fashion trends?
4. Have you ever worn something that was considered “ugly” but you liked it for its comfort or function?
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