For the first time in the world, Korean auto giant Hyundai Motor Group and Swiss start-up WayRay have jointly unveiled a holographic augmented reality (AR) navigation System. Using the sedan Genesis G80, the technology was first introduced at the Consumer Electronics Show, which took place in Las Vegas. For the convenience of drivers, it provides driving guidance by projecting navigational alerts through the windshield. It also features lane departure warnings, forward collision warnings, lane guidance, destination points, and the current speed in augmented reality. Since last September, the two companies have tried hard to develop this technology for mass production. Hwang Yun-seong, director of Hyundai’s Open Innovation Business Group, said, “This demo car is the first step of the proof of concept, but is an important step toward technology-driven innovation. Future mobility windshields will be more than just a piece of glass. AR holographic-powered glass will serve as a platform to provide new services and open up new in-vehicle experiences.”
Christine Kim Staff Reporter
1. What is the name of the start-up company that teamed up with Hyundai Motor Group?
2. What kind of navigation system did the two companies create together?
3. Where was the new navigation system technology presented at?
4. Driving guidance is provided by projecting navigational alerts through where?
1. What kind of in-vehicle experiences do you expect in the future?
2. Have you had any experiences using AR technology?
3. How else can augmented reality be used to improve our lives?
4. Are you for or against this type of technology being mass-produced?