A new social media app called Setlog is rapidly gaining popularity among teenagers and young adults in South Korea. Designed to encourage authentic sharing, the platform allows users to post everyday moments without the pressure of creating polished or highly edited content. According to a recent report, Setlog attracted 7.78 million monthly users last month, highlighting its fast-growing appeal among youth.
Unlike platforms such as Instagram or TikTok, Setlog focuses on real-life experiences rather than carefully curated images. The app sends users a notification every hour, prompting them to record a brief two- to three-second video clip. At the end of the day, these clips are automatically stitched together into a short personal vlog that captures daily life as it happens.
Setlog also emphasizes privacy and close connections. Users can share their videos with a small circle of up to 12 friends, creating a more intimate online environment. Because the clips cannot be heavily edited or filtered, people feel comfortable sharing ordinary moments, from commuting to school to eating a meal. Even celebrities are jumping onto the trend, using the platform to give fans a more genuine look at their everyday lives.
J.K. Park Senior Reporter junior/1782808415/1613367801
1. How many monthly users did the new app attract?
2. How long is the video clip users must record?
3. How many friends can users share their videos with?
4. What group of people uses the platform for fans?
1. What everyday moments would you share on this app?
2. Why do teenagers prefer sharing simple and unedited videos?
3. How often do you check your social media accounts?
4. What is your favorite app to use with friends?
A new social media app called Setlog is rapidly gaining popularity among teenagers and young adults in South Korea. Designed to encourage authentic sharing, the platform allows users to post everyday moments without the pressure of creating polished or highly edited content. According to a recent report, Setlog attracted 7.78 million monthly users last month, highlighting its fast-growing appeal among youth.
