Global Brands Turn Myeongdong Into a Testing Ground
Seoul’s famous Myeongdong shopping district is becoming a major testing ground for global fashion and beauty trends. Instead of focusing solely on souvenirs, brands are opening large, creative flagship stores to learn what international shoppers enjoy most.
One example is Kolon Sport, which designed its store with natural wood and rocks. Some displays even feature mannequins that appear to be climbing a cliff. Nearby, the clothing brand Hazzys set up a Korean lifestyle zone that became a massive hit on TikTok. These unique spaces help companies test new ideas and attract visitors from around the world.
The strategy appears to be paying off spectacularly. Last year’s spending by foreign tourists in Myeongdong reached 781.9 billion won, with visitors arriving from Asia, the Middle East, and Europe. To meet growing demand, CJ Olive Young recently opened its second-largest store in the country. Major fashion labels such as Musinsa and Mardi Mercredi are also expanding their presence in the area.
Today, Myeongdong is more than a shopping destination. It has become a place where brands experiment, trends spread, and global shoppers help shape the future of fashion.
J.K. Park Senior Reporter junior/1782355666/1613367801
1. Which famous shopping district is becoming a trend testing ground?
2. Which unique brand designed its store using natural rocks?
3. What social media platform did the lifestyle zone hit?
4. Which store opened its second-largest branch in this area?
1. Do you enjoy visiting creative flagship stores with friends?
2. Why do companies use natural wood to decorate shops?
3. Is uploading daily shopping vlogs fun for young people?
4. Should famous clothing brands open more stores in Seoul?
Seoul’s famous Myeongdong shopping district is becoming a major testing ground for global fashion and beauty trends. Instead of focusing solely on souvenirs, brands are opening large, creative flagship stores to learn what international shoppers enjoy most.
