German Supermarket Gets Complaints for Wrong Labeling
German supermarket chain ALDI is under fire for labeling kimchi as “Japanese kimchi” on its website. The same company had previously described kimchi as “from China.” Professor Seo Kyung-deok said the mistake could mislead Europeans into thinking kimchi is Japanese or Chinese food. Korean residents in Germany are urging ALDI to fix the label. As ALDI operates over 12,000 stores worldwide and is one of Europe’s largest retailers, it carries great influence and should accurately represent Korean culture and food.
J.K. Park Staff Reporter kids/1762393582/1613368150
1. What did ALDI label kimchi as?
2. Why are Koreans upset?
3. How could this mislead people?
1. How would you feel about mislabeling?
2. Why must ALDI label kimchi correctly?
3. What should ALDI do now?
German supermarket chain ALDI is under fire for labeling kimchi as “Japanese kimchi” on its website. The same company had previously described kimchi as “from China.” Professor Seo Kyung-deok said the mistake could mislead Europeans into thinking kimchi is Japanese or Chinese food. Korean residents in Germany are urging ALDI to fix the label. As ALDI operates over 12,000 stores worldwide and is one of Europe’s largest retailers, it carries great influence and should accurately represent Korean culture and food.
